A link is a clickable part of a website that takes a visitor from one page to another. There are both internal links within your domain, and external links that lead from one site to another. These inbound links to your website help communicate a level of trust and authority in your content, and therefore your brand.

Inbound links are very valuable, but you need to be careful that you are not gaming the system with unnatural links, and therefore violating Google’s webmaster guidelines.

In this QuickHits, our CEO Lee Reams II talks about some of the ways CPAs, EAs, and tax pros can get quality inbound links and citations.