Picture this: you’re a CPA with a steady roster of clients, and you’ve spent years building a blog filled with valuable tax tips, accounting insights, and business advice. But you’re starting to notice something—clients aren’t reading as much. It’s not that they don’t need your insights; it’s that they’re busy, and they’re looking for easier ways to engage.

Now imagine transforming that same blog into an audio experience. Suddenly, clients don’t need to carve out time to sit and read; they can hear your talking points as they drive, cook, or go for a walk. They’re connecting with you in moments they already have, and your expertise isn’t just written down somewhere—it’s right in their ear.

According to recent trends, around 30% of people prefer audio media compared to other forms, with a significant portion of the US population (around 75%) listening to spoken-word audio like podcasts and audiobooks on a monthly basis; however, this percentage can vary depending on demographics and the specific type of audio content being considered. Millennials and Gen Z overwhelming prefer digital media, while Gen X prefers more in-depth content.

Credit: infographic from NP Digital - shared by @neilpatel

‍The Power of Audio: More Than Just Content

Today’s clients crave convenience, especially when it comes to complex topics like tax and accounting. A blog might give them the facts, but an audio version brings the information—and you—to life. Your clients hear your tone, the emphasis you put on key points, and maybe even a little humor or warmth that’s harder to convey in writing. It’s like you’re sitting down together for a coffee chat about their financial future.

Imagine the impact of this. Your clients start seeing you not just as “the accountant” but as someone they trust, someone who gets what they’re up against. It’s the kind of relationship that builds long-term loyalty and keeps them coming back year after year.

An example of blog audio immersion – click here to check out the actual blog article:

‍Why Audio Content Works for You—and for Google

It’s no secret that trust and relevance are key in Google’s ranking algorithm. The more clients engage with your content and share it, the better you rank. Audio content can make this happen. When you turn blog posts into audio segments or podcast-style discussions, you’re creating a deeper connection that boosts your reputation—not only with clients but with search engines.

Google values what clients value, and when they’re engaging more with your content, Google notices. The result? Your content doesn’t just get read; it starts climbing in visibility. It’s a win-win for your firm and for clients who need your expertise.

‍Audio Use Cases That Make a Difference

It doesn’t stop with blog content. Imagine sending a welcome audio message to new clients. They get to hear your talking points and get an instant feel for the personality and professionalism of your firm. Or maybe you want to guide clients through your process, breaking down what they can expect when they work with you. An audio guide can make complex processes feel clear and manageable, and it shows you’re thinking about their experience from the start.

An example of Minisodes for My Tax Lady:

Long version

Short version

These aren’t just “nice-to-haves.” These touches make clients feel valued, supported, and part of something professional and warm. And let’s face it—anything that strengthens the client-firm bond is good for business.

‍Ready to Start? 

We know this approach is new, but we’re already seeing how it works for firms like yours. Want to hear the difference audio content can make? Check out the sample audio clips embedded below and picture your clients listening to these insights right when they need them. 

And if you're ready to bring your content to life, we’re here to help. Schedule a free discovery call today, and let’s talk about how we can turn your blog into a tool that deepens client relationships, builds trust, and elevates your brand.