Whether your tax and accounting practice has been operating for one years or 60 years, there’s no doubt you’ve learned the importance of an active web presence. From a high-quality website that showcases what your firm is all about to social media posts that resonate with your niche audience, the internet is a hotbed of potential clients. 

For firms with multiple locations, mastering SEO can be the key to standing out in local searches and attracting more people to all of their offices. Here’s how to optimize your multi-location tax and accounting firm for search engines – and ensure each office gets the visibility it deserves.

1. Create Dedicated Location Pages

Each location of your firm should have a dedicated page on your website. These pages should include:

• Location-specific information: Address, phone number, business hours, and a unique description of the services offered at that location. It’s also smart to integrate a Google Map.
• Local keywords: Integrate keywords that potential clients in each area are likely to use, such as “tax preparation in [City]” or “accounting services near me.”

2. Optimize Google Business Profile Listings

If you haven’t already done so, claim and optimize Google Business Profile listings for each office. Ensure each listing has:

• Accurate information: Double-check the name, address, and phone number (NAP) for consistency across all listings.
• Categories and attributes: Select relevant categories and add any services that distinguish your location. Maybe one offers virtual CFO services and another office does not, for example.
• Customer reviews: Encourage satisfied clients to leave positive reviews, and respond to them promptly to boost credibility and engagement. CountingWorks PRO’s pre-written review request campaigns make it easy to get more five-star reviews than ever.

3. Localize Your Content

Creating content that resonates with the local community can be a major part of succeeding in your local SEO efforts. Try these tactics:

• Blog posts: Write about local tax laws, community events, or financial tips specific to each of your firm’s locations. Cross-post relevant articles to websites like Newsbreak to reach a broader audience.
• Backlinking strategy: Collaborate with local businesses or participate in community events to earn backlinks from local, high-authority websites.

4. Implement Proper Schema Markup

Schema markup helps search engines understand your content better. For multi-location firms, use LocalBusiness structured data to provide search engines – namely Google – with detailed information about each location. This can improve your visibility in local search results, helping more prospects find you.

5. Monitor and Adjust

SEO is not a one-time task. As new best practices emerge and search algorithms change, your local SEO efforts require continuous monitoring and adjustment. Use tools like Google Analytics and Google Search Console to track the performance of each location’s pages and listings. Adjust your strategies based on what works best for each location as you monitor over time.

Mastering SEO for a multi-location tax and accounting firm involves a combination of local optimization, consistent NAP information, engaging localized content, and regular monitoring. By implementing these strategies, you can improve your firm's online visibility, attract more clients, and establish a strong presence in each community you serve.